Renowned marketing expert and bestselling author known for his insights on branding, prosperity and consumer trends
Roger Blackwell, Ph.D
Roger Blackwell is an American marketing expert, renowned business author of over 40 business marketing books, and public speaker. He has served on the board of directors for multiple companies, most prominently Max & Erma's Restaurant, Inc., Abercrombie & Fitch, and Worthington Foods. Blackwell was a long-time marketing professor at The Ohio State University,and has also taught at Stanford University, Cape Town University in South Africa, and Guelph University in Canada. Sales and Marketing Executives International named him an Outstanding Marketing Professor in America. He is well known for his model of the consumer decision-making process.
Featured In
Objective Prosperity
This is not a book of simple answers to all of the world's problems. There are certainly enough “expert opinions” on the planet to go around. Instead, this book provides a method for you to arrive at your own answers not driven by upcoming elections and TV ratings. Throughout the text, there will be a number of explanations, recommendations, and examples to identify solutions to improve your own prosperity and to evaluate the policies that seek to improve the economy around you.
You Are Not Alone
Was it just a coincidence that I collapsed in front of the only inmate who was formerly an emergency physician? Or was it, like my birth and exterior train ride, a miracle? I learned daily what God means when he promises 'You are not alone'.
From the Desk of Dr. Blackwell
First, remove the limitation on income level requiring payments into SS system, whether it is $184,500, or the current level each year. That releases enormous resources, paid by people who can best afford it at the time in their life they can best afford the payments, and who under current rules receive benefits when they most need them (retirement). Second, the percentage paid into OASI could be increased slightly for all, sharing equally. When SS was first implemented in 1935, the percentage workers paid was two percent but currently is 6.2% with an equal amount by employers. Small incremental changes every few years would be more acceptable to taxpayers and provide tremendous increases in resources for retirement and disabilities, making SS/Medicare more sustainable, with everyone benefitting in the long-run. Third, when SS was implemented, it was assumed in actuarial calculations many would die before receiving benefits. (Average age of death was then about 56, and normal retirement age was 65.) Gradually raising normal age to receive full benefits from the current age of 67 would solve many problems and encourage people to work longer, which would contribute to their health in later years. (Retirement is one of the most dangerous […]
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You may recognize those famous words from one of the most successful shows in TV history, Dragnet. Or you may recognize those words from the first chapter of Objective Prosperity , emphasizing facts rather than emotions and data rather than opinions when making decisions to improve outcomes in life. You might question how my obsession with facts and data occurred and ask how to evaluate which facts are authentic and dependable. When I started the doctoral program at Northwestern University, I already had more than a decade of experience in business, including working in a clothing store, an IGA grocery, multiple positions in broadcast and print media, and a summer managing a photography business in Wyoming. With a B.S. and a M.S. in Business, there were also few business courses I had not taken, so my doctoral program at Northwestern concentrated on research methodology. One of my doctoral courses involved multiple experiments focused on learning and memory, which is critically important in understanding effective advertising. It was taught by a President of the American Psychological Association, Dr. Ben Underwood, author of the leading textbook Experimental Psychology. I left that course with a lasting skepticism of any theories not proven in […]
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Are you looking for a summer reading suggestion? You might expect me to recommend a non-fiction book since that’s what I write, but I suggest a recently released novel that is both gripping and highly informative. You can learn from novels as well as be entertained. That was true about Fyodor Dostoevsky whose description of the human psyche in The Brothers Karamazov was as profound (or more so) than Freud. His psychological principles about reward and punishment have been replicated by hundreds of experiments a hundred years after Dostoevsky wrote his classic novels. And if you like fast-paced but accurate legal details that make John Grisham’s novels so believable, you will relish just-released Chinese Conspiracy by John Mariotti. Chinese Conspiracy is fiction, but fact-based as well as fascinating. As a rule, absorbing novels also have a few romantic episodes, and yes, this novel follows that rule. While reading this intriguing and riveting saga, you gain fascinating insights into at least three cultures: China (along with Iran and Pakistan), Rural America (specifically West Virginia), and U.S. government agencies (CIA, FBI, DHS and other D.C. bureaucracies). Will the quest between China and the U.S. for world dominance be won with nuclear bombs […]
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