Renowned marketing expert and bestselling author known for his insights on branding, prosperity and consumer trends
Roger Blackwell, Ph.D
Roger Blackwell is an American marketing expert, renowned business author of over 40 business marketing books, and public speaker. He has served on the board of directors for multiple companies, most prominently Max & Erma's Restaurant, Inc., Abercrombie & Fitch, and Worthington Foods. Blackwell was a long-time marketing professor at The Ohio State University,and has also taught at Stanford University, Cape Town University in South Africa, and Guelph University in Canada. Sales and Marketing Executives International named him an Outstanding Marketing Professor in America. He is well known for his model of the consumer decision-making process.
Featured In
Objective Prosperity
This is not a book of simple answers to all of the world's problems. There are certainly enough “expert opinions” on the planet to go around. Instead, this book provides a method for you to arrive at your own answers not driven by upcoming elections and TV ratings. Throughout the text, there will be a number of explanations, recommendations, and examples to identify solutions to improve your own prosperity and to evaluate the policies that seek to improve the economy around you.
You Are Not Alone
Was it just a coincidence that I collapsed in front of the only inmate who was formerly an emergency physician? Or was it, like my birth and exterior train ride, a miracle? I learned daily what God means when he promises 'You are not alone'.
From the Desk of Dr. Blackwell
“Nothing good happens in a firm unless someone sells something. That adage has proven true in countless organizations, the direct opposite of another adage often proved untrue, “Build a better mousetrap and the world will beat a path to your door.” Effective selling often separates success from failure. Not just in business, but in many of life’s activities. William Shakespeare started As You Like It with the words, “All the world’s a stage, And all the men and women merely players;” Whether selling a role as an actor, solving a case as a lawyer or physician, leading a class as a teacher, or a congregation as a pastor, a key attribute is the ability to sell one’s ideas and abilities. When marketing the brand called YOU, success follows the ABS principle—Always Be Selling. HOW? There are many good books on how to sell, but one just published contains a process that creates ultimate success in selling. The book is a narrative about the life journey of Paul Rhodes, a fictional character created by Dr. Daniel McQuiston, award-winning Professor at Butler and other universities and consultant on selling to firms and professional associations. Dan assisted me teaching Marketing 650 while receiving […]
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First, remove the limitation on income level requiring payments into SS system, whether it is $184,500, or the current level each year. That releases enormous resources, paid by people who can best afford it at the time in their life they can best afford the payments, and who under current rules receive benefits when they most need them (retirement). Second, the percentage paid into OASI could be increased slightly for all, sharing equally. When SS was first implemented in 1935, the percentage workers paid was two percent but currently is 6.2% with an equal amount by employers. Small incremental changes every few years would be more acceptable to taxpayers and provide tremendous increases in resources for retirement and disabilities, making SS/Medicare more sustainable, with everyone benefitting in the long-run. Third, when SS was implemented, it was assumed in actuarial calculations many would die before receiving benefits. (Average age of death was then about 56, and normal retirement age was 65.) Gradually raising normal age to receive full benefits from the current age of 67 would solve many problems and encourage people to work longer, which would contribute to their health in later years. (Retirement is one of the most dangerous […]
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You may recognize those famous words from one of the most successful shows in TV history, Dragnet. Or you may recognize those words from the first chapter of Objective Prosperity , emphasizing facts rather than emotions and data rather than opinions when making decisions to improve outcomes in life. You might question how my obsession with facts and data occurred and ask how to evaluate which facts are authentic and dependable. When I started the doctoral program at Northwestern University, I already had more than a decade of experience in business, including working in a clothing store, an IGA grocery, multiple positions in broadcast and print media, and a summer managing a photography business in Wyoming. With a B.S. and a M.S. in Business, there were also few business courses I had not taken, so my doctoral program at Northwestern concentrated on research methodology. One of my doctoral courses involved multiple experiments focused on learning and memory, which is critically important in understanding effective advertising. It was taught by a President of the American Psychological Association, Dr. Ben Underwood, author of the leading textbook Experimental Psychology. I left that course with a lasting skepticism of any theories not proven in […]
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