Dr. Blackwell is a well-known author who has served as a consultant to a wide variety of retailing and other organizations, focusing on strategies for improving customer delight and increasing profits. He served on the Board of Directors at Abercrombie & Fitch, Max & Erma’s Restaurants and Victoria’s Secret.
How Victoria’s Secret moved from bricks and mortar into a digitally-integrated, global brand super star is described in his book Brands That Rock: What Business Leaders Can Learn from Rock and Roll.
A robust selection of Roger Blackwell’s books is available here on his site for immediate purchase with an Amazon account.
